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We’ve seen the iconic yohji yamamoto x adidas originals originals “metallic” superstar shell toe in an innumerable amount of iterations before, but it’s probably fair to say none of them rawk as hard as this one. Taylor Swift and Gigi Hadid are sporting Adidas Superstar and Stan Smith trainers, the German sports brand is back in vogue, and on Thursday its third-quarter profits had an extra spring in their step. Adidas unveiled its collection of shoes July 29 dedicated to its Adidas Nations basketball tournament in Norwalk, Calif. With its championship scheduled for Monday night — NBA superstar James Harden’s team taking on Team Canada — the athletic brand revealed a shoe today dedicated to the game. Notably a pair of beige 2016 adidas originals superstar , the Kanye West collaboration that sneakerheads sat in line for over days -- even weeks -- when the second limited edition run dropped in 2012. Mark King has put a big focus on signing top athletes in sports like American football, basketball and baseball since he took over as president of the region for Adidas in 2014, after more than a decade running the company’s golf business. Kash was given the cult shoes adidas originals 2015 extaball by a friend at a New York sneaker shop, who received a batch from the rapper himself. Man Repeller has known this for about three summers and the Topshop faithful knew it last July, but in 2016 the style floodgates are wide open on the off-the-shoulder top. Adidas wants to sign dozens of deals with U.S. sports stars in coming years, hoping that will provide a more lasting boost to sales than the current fashion fad for its retro sneakers, its North America head told Reuters. With cheers for the chosen one, Usain Bolt, and boos for cartoon villain Justin Gatlin, a city that had been slow on the uptake for athletics saved its carnival spirit for arguably the greatest ringmaster the sport has known. The “Superstar 80s Metal” pack comes with two premium iterations of the sneaker. The two sneakers feature a light grey ostrich leather upper with silver metallic toecap and black ostrich leather with rose gold toecap. Sales in the crucial North America market grew 20%, but that was down from 26% in the previous quarter — a trend seen by rival Nike. The evidence is all over the high street (even an unloved mannequin in the side window of John Lewis is showing off her plastic deltoids). It’s a look that has found its way into the theatre-land too – check out Lily James as Juliet at the Garrick. Fitbit, the sports technology firm, plunged 30% on Wall Street after its growth and profits slowed in the third quarter. His lifelong passion has morphed into a career -- as well as hosting a hip-hop and rap radio show, he's a footwear buyer and has collaborated on a shoe design for Puma. Adidas this month reported a 31% jump in first-quarter sales of its core brand in North America, driven by the popularity of retro shoes such as Superstar and Stan Smith. But Reebok is out of fashion and new chief adidas originals boost shoes executive Kasper Rorsted said Adidas will swallow one-off costs of €30 million to try to revamp the brand. "I've got a bit of a reputation -- people know I've got a passion for sneakers," says Kash smiling. Drawn in as a child through his love of football, basketball and hip-hop, the Londoner has become what he describes as a "trainer connoisseur." He duly delivered with a flashy smile and no end of trademark lightning poses, giving a Games dredged in so much frustration and controversy a ray of green and gold sunshine which may single-handedly light its way for four years to come. Compared to previous similar iterations, this new pack actually comes with matte metallic toecaps, which makes the effect a lot more subtle and timeless. In a few days I’ll bet that the Worthy Farm crowd will find shoulder dancing even more uncomfortable than usual. When a look starts to pervade the high street, and high and low culture, it becomes an unstoppable force. Which is no bad thing in the case of the off-the-shoulder top.